MIAMI, FL – In a move that has left the cryptocurrency community scratching their heads, Ledger, the cryptocurrency hardware wallet company, has announced the hiring of Alissa Heinerscheid, former Bud Light Vice President of Marketing, to help rehabilitate its image. This comes after significant backlash over the company's controversial new Recover Service.
Ledger's Recover Service, designed to assist users in retrieving lost seed phrases, has sparked widespread concern within the crypto community. The service, which encrypts the seed phrase into three parts and distributes them among three separate custodians, has been criticized for potential security risks associated with entrusting sensitive information to external parties. Some have noted additional risks that the service can open users up to state-level attacks. The controversy has been further fueled by Ledger's history of security breaches, most notably the 2020 incident where hackers compromised its customer database.
In response to the backlash, Ledger's CEO, Pascal Gauthier, announced the hiring of Heinerscheid, known for her crisis management skills during the Bud Light-Dylan Mulvaney fiasco. Mulvaney, a transgender influencer, was briefly a Bud Light spokesperson before a partnership with the beer brand set off one of the most successful retail boycotts of all time.
"Self-custody is hard, and we're just trying to make it easier," Gauthier said in a statement. "We believe Alissa's experience with...uh...beer, and, well... crises, will be invaluable in helping us navigate this challenging time. She was also cheap, which is great since we're running low on customers right now."
However, some have questioned the wisdom of this decision, given that Heinerscheid was at the helm of Bud Light's marketing during the Mulvaney crisis. "It's like hiring the captain of the Titanic to teach a course on ship navigation," quipped Éric Larchevêque, former CEO of Ledger.
Heinerscheid, who recently left Bud Light following a disastrous marketing campaign involving trans activist Dylan Mulvaney, seemed more focused on her own image rehabilitation than Ledger's. "I'm excited to bring my expertise to Ledger and help them navigate this challenging time," she said. "Also, I'd like to clarify that I had nothing to do with the whole Dylan Mulvaney thing. That was all...someone else."
Peter McCormack, host of the What Bitcoin Did podcast which is sponsored by Ledger, tried to help Gauthier manage the crisis on a recent episode of his show. However, Gauthier's attempts to explain the benefits of Ledger Recover only seemed to dig a deeper hole for the company.
"Look, we're just trying to help people who lose their seed phrases," Gauthier said on the podcast. "I mean, who hasn't written down a random string of 24 words, only to lose it in a tragic boating accident? At least with us, when you lose your coins you know it wasn't your fault."
"We're confident that with Alissa's help, we can turn this around," he said. "And if not, we'll just pivot to selling beer. I hear there's a market for that."
At the end of the What Bitcoin Did podcast, Gauthier hinted that Ledger's Recover Service could have been even more controversial. "We could have just stored all the seed phrases at my house," he said. "I mean, I've got a Great Pyrenees, Artemis, and he's an excellent guard dog. But we figured that might be a bit too...personal."
This comment was met with a mixture of laughter and disbelief from the crypto community. "I'm not sure if he's joking or if that was actually on the table," said one Reddit user. "Either way, it's not exactly a comforting thought."Despite the controversy, Gauthier remains optimistic about Ledger's future. "Sure, we've hit a bit of a rough patch," he admitted. "But we're committed to learning from this experience and coming out stronger on the other side. And if all else fails, at least I know Artemis has my back."